Apple Watches for Cows: how one startup is bringing wearable technology to Wyoming’s cattle industry

In Melissa Brandao’s vision, every cow in Wyoming will soon sport a new high-tech earring, transferring real-time data via Bluetooth on the animal’s location and biometrics.

Brandao is the founder and chief revenue officer of HerdDogg, a technology company that creates specialized ear tags and tracking software to give ranchers information on their herd and in turn increase the value of each animal. The venture-backed ag tech startup launched in Ashland, Oregon, and recently moved its headquarters to Laramie, which has attracted a suite of tech companies over the past decade due to its low costs and the opportunity for partnerships with the University of Wyoming.

This month HerdDogg also partnered with Jackson’s Lockhart Cattle Company to pilot its latest Bluetooth platform.

“Sometimes I pinch myself. I’m standing in one of the most beautiful places on the planet talking about just an incredibly innovative solution for the meat industry,” Brandao said Monday, looking out over a sea of Hereford heifers.

Read the excellent feature story on Jackson Hole News & Guide.

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