Farm Journal’s AgriTalk radio show interviews Melissa Brandao about tracing cattle and beef.
AgriTalk host Chip Flory and Melissa talk about why you want to attach data to an animal throughout its live and how you use that data to add value for the cow/calf operator.
Consumer awareness has changed everything. Consumers want to know where their meat is coming from, and delivering that information to them quickly, succinctly and locally is an exciting adventure for producers.—HerdDogg founder Melissa Brandao
Tune in to the show right here by scrolling to 36’30”:
AgriTalk is a daily national conversation about the latest issues impacting agriculture and rural America.