There’s a research project underway in Kentucky called the WKU SmartHolstein Lab. Its aim is to lead Holstein and dairy advancements through research, development, and outreach in technologies, analytics, and genetics.

Data collection and analysis is obviously key in that endeavor, which is why HerdDogg has just installed its Bluetooth animal biometrics tags on the entire herd that’s being studied on the dairy farm. HerdDogg’s real-time data (captured by the eartags and then relayed up to the cloud) will provide scientists with detailed animal biometric data that is critical to understanding dairy cow health and wellbeing.

“With HerdDogg’s real-time animal biometrics sensors and cloud-based Animal Record Collection platform, our scientific team can efficiently gather incredibly accurate data that we hope will provide additional insights into each animal,” said Jeffrey Bewley, a long-time dairy tech researcher involved with the WKU SmartHolstein Lab project.

“We are delighted to be a part of this landmark scientific study at the top research, development, and demonstration center for the dairy industry,” said Melissa Brandao, HerdDogg’s founder and chief revenue officer. “Animal biometrics and welfare data are key to running a dairy more efficiently, and we’re eager to show Holstein producers the value delivered by the HerdDogg platform.”

[read the rest of this article over on DairyBusiness]