HerdDogg’s new long-range smart tags allow cattle producers to monitor stock from 100 yards away.

HerdDogg brings technology to the range so cattle producers can capture more data on their stock without running them through a chute.

Melissa Brandao, HerdDogg founder and chief revenue officer, spoke at the 2021 Cattle Industry Convention and NCBA Trade Show. The idea behind HerdDogg five years ago was to bring convenience to the cattleman checking his herd in a range pasture setting. Originally, HerdDogg used Bluetooth 4 technology in its tags, which allows them to be read at a range of about 30 feet using a HerdDogg DoggBone reader, or an app on a smartphone.

“The whole system was really designed around being able to gather data from the field where the animals were on pasture, not in the barn,” she said.

[to read the rest of this story, and learn how Bluetooth 5 is such a game-changer for animal data collection, head over to BEEF magazine]