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Our HerdDogg product team continues to innovate with the launch of our new Animal Traceability Initiative. With our most recent announcement, HerdDogg is taking giant leaps towards a future where our producers make more money and our consumers know better where their meat comes from.

For an update, we sat down with HerdDogg Beef and Bison Program Manager George Owen to learn how a simple QR code changes the game for producers, processors, and consumers.

HerdDogg takes on Big Meat

HerdDogg aims to increase transparency and trust of American beef and bison for consumers while empowering producers to build brand and animal value—and boost their margins.

This month, we officially launched the first phase of the HerdDogg Animal Traceability Initiative. Now underway as a pilot with the Lockhart Cattle Company in Wyoming, the program is set to expand to other states in coming months.

Working shoulder-to-shoulder with visionary Wyoming producers, HerdDogg is aiming to create a model for food traceability and transparency that can deliver value for ranchers and consumers nationwide. 

Melissa Brandao, HerdDogg’s founder and chief revenue officer, sums it up: 

“HerdDogg tags generate automated data sets onto which is layered additional data collected by the producers, protocols, and programs within the ranch. That data—along with insights into the region, breed, and flavor profiles—are encapsulated in a QR code, which can then be accessed in much the same way today as you access a restaurant menu using your phone.”

HerdDogg in the News

“Apple Watches for Cows” — how HerdDogg’s Bluetooth tags track animals’ location and health, putting information in ranchers’ hands (or their smartphones).
Our new Bluetooth 5 smart tags are featured in a round-up of cool, new tools, machines, and products for the farm.

Increased Range,Consistent Reliability

The updated DoggBone is sleeker than ever. Now with 100-yard range, the industry’s most versatile smart tag reader can hang with you in your pocket or sit in the DoggHouse for continual solar charging.

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