HerdDogg closes $4M Series A financing

The new investment was led by the Sheldon Group and joined by the Open Prairie Rural Opportunities Fund and existing investors

HerdDogg, developers of the Animal Traceability Platform™, announced the closing of its $4M Series A financing. The capital will be used to accelerate market adoption of its patented solution. HerdDogg’s innovative data platform helps livestock producers increase profits and enhances food security.

The new investment was led by the Sheldon Group and joined by the Open Prairie Rural Opportunities Fund and existing investors.

“HerdDogg directly addresses consumer concerns for food safety while also enabling livestock producers to actually make more money,” said Edward Hamburg, Managing Partner of the Sheldon Group. “The platform’s ability to automatically collect animal-level data, analyze it in real-time, and send critical information to producers on their desktops or cellphones, sets HerdDogg apart from other players in the animal traceability market.”

Open Prairie partner Jason Wrone added “HerdDogg is uniquely qualified to rapidly scale and penetrate the global livestock supply chain. Its patented technology enables enhanced decision making by producers and other companies to drive operational efficiency and profitability.”

Founded in 2015 by Melissa Brandao, HerdDogg delivers a patented, Bluetooth-enabled solution for precision livestock in sharp contrast to the traditional use of RFID technology. “We are very excited to bring HerdDogg’s technology to the global livestock industry,” said Lou Faust, HerdDogg’s CEO. “HerdDogg’s solution is a game-changer for producers and for the industry at a time where COVID-19 has had a significant impact. We are uniquely positioned to deliver a real, cost-effective solution to livestock producers.”

About HerdDogg

HerdDogg is passionate about livestock. Its innovative data platform sits at the intersection of agtech, the internet-of-things and global food security. Our patented DoggTags and our DoggBone together with our Animal Traceability PlatformTM help producers make more money from every animal they raise. The HerdDogg system enables animal tracking, welfare monitoring and traceability in an easy-to-use application.

About the Sheldon Group

The Sheldon Group, LLC is a special purpose private investment vehicle formed to provide capital to growth companies positioned to capitalize on unique, global data and analytical opportunities in underserved markets. Its management team brings extensive successful track records in data and analytics, emerging technologies, and operational management to bear in support of its investments.

About the Open Prairie Rural Opportunities Fund

The Open Prairie Rural Opportunities Fund is an $81 million private equity fund licensed by the US Department of Agriculture (USDA) as a Rural Business Investment Company (RBIC). With a collaborative partnership comprised of investors from Farm Credit institutions, commercial and community banks, strategics, family offices and high net worth individuals committed to advancing rural America, the Open Prairie Rural Opportunities Fund is focused on providing debt and equity capital of $2 – $10 million to growth companies in food and agriculture. For more information on the Open Prairie Rural Opportunities Fund, please visit http://www.openprairie.com.        

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